Product Development

Introduced 7 sub brands and 3 relationship management solutions for market penetration ( Co-Biz, CoSme, CosI, BizCon and ElCon respectively.

Developed new products for NRI customers with special emphasis on property market

Developed a unique product, Interest Subsidy Scheme for joint promotion with property developers.

Steered the opening of new segment of Project and Construction Finance to Developers and Builders.

Developed and implemented Retention Management strategy.

Developed and implemented Referral Policy to open a niche high value, profitable portfolio

Developed and implemented Product & Promotion Roll out Policy and processes and product roll out calendar in line with the overall business strategy

Developed and implemented channel induction process and policy